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~type:"article"
~type_genre:"Article in journal"
~person:"Bruhn, Manfred"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, Manfred
;
Batt, Verena
;
Holzer, Matthias
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10010126383
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2
Markenliebe bei Mitarbeitern : Konzeptualisierung, Determinanten und Konsequenzen auf Basis einer empirischen Untersuchung
Bruhn, Manfred
;
Batt, Verena
;
Köhne, Christine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
2
,
pp. 71-90
Persistent link: https://www.econbiz.de/10003976366
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