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isPartOf:"European journal of marketing : EJM"
~subject:"Personalmanagement"
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European journal of marketing : EJM
Antecedents and outcomes of employee-based brand equity
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Advances in business strategy and competitive advantage (ABSCA) book series
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A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
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