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isPartOf:"The Routledge companion to contemporary brand management"
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Internal branding
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Interne Markenführung
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HR marketing
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Personalmarketing
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Merrilees, Bill
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Moroko, Lara
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Uncles, Mark D.
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The Routledge companion to contemporary brand management
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
Innovatives Markenmanagement
7
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
Journal of Product & Brand Management
6
European journal of marketing : EJM
5
Journal of Place Management and Development
5
Journal of business research : JBR
5
Services marketing quarterly
5
SpringerLink / Bücher
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovative Markenführung und -implementierung
3
International journal of contemporary hospitality management
3
Research
3
Springer eBook Collection
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Journal of Marketing
2
Global business review
2
International Journal of Contemporary Hospitality Management
2
International journal of hospitality management
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of air transport management
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
Marketing : ZFP ; journal of research and management
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
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Strategic employer brands : current domain, future directions
Moroko, Lara
;
Uncles, Mark D.
- In:
The Routledge companion to contemporary brand management
,
(pp. 309-323)
.
2016
Persistent link: https://www.econbiz.de/10011515406
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Internal branding: dissecting, re-analysing and re-directing the literature
Merrilees, Bill
- In:
The Routledge companion to contemporary brand management
,
(pp. 324-337)
.
2016
Persistent link: https://www.econbiz.de/10011515415
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