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person:"Baumgarth, Carsten"
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Baumgarth, Carsten
Tomczak, Torsten
25
Esch, Franz-Rudolf
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Wentzel, Daniel
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Henkel, Sven
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Kernstock, Joachim
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Schmidt, Holger J.
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Herrmann, Andreas
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Walter, Benjamin von
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King, Ceridwyn
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Khanyapuss Punjaisri
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Merrilees, Bill
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Schmidt, Marco
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Ahmad, Ayyaz
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate reputation review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
2
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
3
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
4
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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