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isPartOf:"Journal of business research : JBR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Batra, Rajeev"
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Batra, Rajeev
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Journal of business research : JBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Asia Pacific journal of marketing and logistics
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International marketing ; Vol. V
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A global brand management roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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