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isPartOf:"Journal of business research : JBR"
~person:"Craig, C. S."
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Craig, C. S.
Laroche, Michel
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Journal of business research : JBR
International marketing ; Vol. 1
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Best practices in international marketing
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Handbook of research in international marketing
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International business scholarship : AIB fellows on the first 50 years and beyond
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing ; Vol. 2
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Japan and the world economy : international journal of theory and policy
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Journal of international marketing
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The Sage handbook of advertising
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
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