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isPartOf:"Journal of business research : JBR"
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Markenartikel
International marketing
102
Internationales Marketing
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Diamantopoulos, Adamantios
2
Halkias, Georgios
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1
Bourdin, David
1
Chen, Qimei
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Journal of business research : JBR
Journal of international marketing
9
The journal of brand management : an international journal
7
Handbook of research in international marketing
6
International marketing review
5
Journal of global marketing
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of retailing and consumer services
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Cross-cultural and critical perspectives on brands
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Europäische Hochschulschriften / 5
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International journal of retail and distribution management
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International marketing in the fast changing world
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Jahrbuch Markentechnik
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Journal of Islamic marketing
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Journal of euromarketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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Nouvelle série
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Schriften zu Marketing und Management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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21st century business practices : the evolving trends in India
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Applied economics
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Applying qualitative methods to marketing management research
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Brands and brand management : contemporary research perspectives
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Creating a sustainable competitive position : ethical challenges for international firms
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ECONIS (ZBW)
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1
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
2
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
3
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
4
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
5
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
6
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
7
Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
Saved in:
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