//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Diehl, Sandra"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
USA
International marketing
9
Internationales Marketing
9
Advertising effects
8
Werbewirkung
8
Advertising
4
Werbung
4
Welt
3
World
3
Communication
2
Consumer behaviour
2
Cultural identity
2
Deutschland
2
Germany
2
Großbritannien
2
International
2
Kommunikation
2
Konsumentenverhalten
2
Kulturelle Identität
2
National culture
2
Nationalkultur
2
Perception
2
Theorie
2
Theory
2
United Kingdom
2
United States
2
Wahrnehmung
2
international advertising
2
Argentina
1
Argentinien
1
Arzneimittel
1
Austria
1
Comparison
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural relations
1
France
1
Frankreich
1
Interkulturelle Beziehungen
1
International marketing research
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Diehl, Sandra
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Cavusgil, S. Tamer
7
Minor, Michael
6
Ball, Donald A.
5
Geringer, John Michael
5
Keegan, Warren J.
5
Cannon, Joseph P.
4
Jain, Subhash C.
4
Kotabe, Masaaki
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Bello, Daniel C.
3
Daniels, John Day
3
Di Benedetto, C. Anthony
3
Ghauri, Pervez N.
3
Magnusson, Peter
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Mueller, Barbara
3
Radebaugh, Lee H.
3
Root, Franklin R.
3
Stolle, Wulf
3
Sullivan, Daniel P.
3
Ames, G. C. W.
2
Boone, Louis E.
2
Brouthers, Lance Eliot
2
Calantone, Roger J.
2
Cateora, Philip R.
2
Chaveles, Spyros
2
Dannewald, Till
2
Dimofte, Claudiu V.
2
Ferro, Esteban
2
Frantz, Paul L.
2
Grub, Phillip D.
2
Hennart, Jean-François Marie André
2
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
2
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->