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person:"Griffith, David A."
~isPartOf:"Interdisciplinary approaches to product design, innovation, & branding in international marketing"
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
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