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person:"Griffith, David A."
~person:"Manrai, Ajay K."
~subject:"Advertising effects"
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Advertising effects
International marketing
34
Internationales Marketing
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Consumer behaviour
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Cultural identity
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Interkulturelles Management
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Griffith, David A.
Manrai, Ajay K.
Diehl, Sandra
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Mueller, Barbara
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Handbook of research in international marketing
1
International marketing ; Vol. 2
1
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ECONIS (ZBW)
2
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Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
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2
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
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