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person:"Griffith, David A."
~person:"Schlegelmilch, Bodo B."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
International marketing
32
Internationales Marketing
32
Brand management
7
Markenführung
7
Marketing management
6
Marketingmanagement
6
Advertising
4
International market entry
4
Internationaler Markteintritt
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Werbung
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Consumer behaviour
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Corporate Social Responsibility
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Export
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Interkulturelles Management
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Lieferkette
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Multinationales Unternehmen
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Griffith, David A.
Schlegelmilch, Bodo B.
Diamantopoulos, Adamantios
12
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
8
Steenkamp, Jan-Benedict E. M.
7
Alden, Dana
6
Manrai, Ajay K.
6
Westjohn, Stanford A.
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Davvetas, Vasileios
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Jakubanecs, Alexander
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Magnusson, Peter
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Nijssen, E. J.
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Samiee, Saeed
5
Strebinger, Andreas
5
Teng, Lefa
5
Alserhan, Baker Ahmad
4
Batra, Rajeev
4
Jin, Byoungho
4
Klein, Kristina
4
Krafft, Manfred
4
Papadopoulos, Nicolas G.
4
Riefler, Petra
4
Supphellen, Magne
4
Taylor, Charles Raymond
4
Ahlert, Dieter
3
Bardhi, Fleura
3
Barrio-García, Salvador del
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Bartikowski, Boris
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Belk, Russell W.
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Berentzen, Johannes
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Bruno, Pascal
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Coulter, Robin A.
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Dens, Nathalie
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Farhangmehr, Minoo
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Grudecka, Anna
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Guo, Xiaoling
3
Halkias, Georgios
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Horn, Sierk
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Kara, Ali
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Kaynak, Erdener
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International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of international marketing
1
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ECONIS (ZBW)
3
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When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
2
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
3
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
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