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person:"Griffith, David A."
~type_genre:"Aufsatz im Buch"
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International marketing
5
Internationales Marketing
5
Advertising
2
Standardisierung
2
Standardization
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Werbung
2
Advertising effects
1
Brand image
1
Brand management
1
History of economic thought
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International market entry
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Internationaler Markteintritt
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Markenführung
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Markenimage
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Aufsatz im Buch
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Griffith, David A.
Douglas, Susan P.
13
Kotabe, Masaaki
10
Craig, C. S.
8
Meissner, Hans Günther
8
Zentes, Joachim
7
Cavusgil, S. Tamer
6
Samiee, Saeed
6
Solberg, Carl Arthur
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Andersson, Svante
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Czinkota, Michael R.
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Ghauri, Pervez N.
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Jain, Subhash C.
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Lingenfelder, Michael
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Sander, Matthias
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Schramm-Klein, Hanna
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Svensson, Göran
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Aulakh, Preet S.
4
Knight, Gary A.
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Kowalik, Izabela
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Leonidou, Leonidas C.
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Morschett, Dirk
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Okazaki, Shintaro
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Schmid, Stefan
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Swoboda, Bernhard
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Wilkinson, Timothy J.
4
Yip, George S.
4
Aurifeille, Jacques-Marie
3
Buckley, Peter J.
3
Diamantopoulos, Adamantios
3
Diehl, Sandra
3
Elg, Ulf
3
Hu, Zuohao
3
Johansson, Johny K.
3
Julian, Craig C.
3
Katsikeas, Constantine S.
3
Koed Madsen, Tage
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Magnusson, Peter
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Handbook of research in international marketing
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
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ECONIS (ZBW)
5
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
2
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
3
A historical examination of the evolution of international advertising standardization/adaptation thought
Ryans, John K.
;
Griffith, David A.
;
Jain, Subhash C.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 279-293)
.
2008
Persistent link: https://www.econbiz.de/10003774188
Saved in:
4
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
5
Examining the intricacies of promotion standardization: factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2006
Persistent link: https://www.econbiz.de/10003410982
Saved in:
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