Ferreira, Manuel Portugal; Serra, Fernando Ribeiro; … - Departamento de Gestão e Economia, Instituto … - 2013
In this paper we examine the work by Peter Buckley and Mark Casson (1976), “The future of the multinational enterprise”, contribution to international business research. In this work, the Buckley and Casson conceptualized one of the foundational theories for International Business (IB)...