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person:"Martín Martín, Oscar"
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Martín Martín, Oscar
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Li, Nicholas
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Papadopoulos, Nicolas G.
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International marketing review
2
Are you ready? : preparing for international operations
1
Journal of world business : JWB
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ECONIS (ZBW)
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Foreign market entry knowledge and international performance : the mediating role of international market selection and network capability
Martín Martín, Oscar
;
Chetty, Sylvie K.
;
Bai, Wensong
- In:
Journal of world business : JWB
57
(
2022
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013191134
Saved in:
2
International market selection and segmentation : a two-stage model
Gaston-Breton, Charlotte
;
Martín Martín, Oscar
- In:
International marketing review
28
(
2011
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10009242877
Saved in:
3
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas G.
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
4
International market selection and assessment
Papadopoulos, Nicolas G.
;
Malhotra, Shavin
;
Martín …
-
2011
Persistent link: https://www.econbiz.de/10009232400
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