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~person:"Ronkainen, Ilkka A."
~subject:"Brand"
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Internationales Marketing
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Ronkainen, Ilkka A.
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Handbook of research in international marketing
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Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
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