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~person:"Ronkainen, Ilkka A."
~subject:"Brand"
~subject:"Competitive strategy"
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Internationales Marketing
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Handbook of research in international marketing
1
The Harcourt College Publishers series in management
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ECONIS (ZBW)
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1
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
Saved in:
2
Best practices in international business
Czinkota, Michael R.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001549185
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