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~person:"Ronkainen, Ilkka A."
~subject:"Consumer behaviour"
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Consumer behaviour
Internationales Marketing
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Ronkainen, Ilkka A.
Diamantopoulos, Adamantios
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Mooij, Marieke K. de
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Cleveland, Mark
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Journal of international marketing
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Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
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