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Search: subject_exact:"International marketing"
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International marketing
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1
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1
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Managing economic liberalisation in South Asia : directions for the 21th century
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ECONIS (ZBW)
17
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1
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
2
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
3
Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
-
2003
Persistent link: https://www.econbiz.de/10001815333
Saved in:
4
Export management : a European perspective
Veldman, J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003970877
Saved in:
5
The SAGE handbook of international marketing
Kotabe, Maasaki
(
contributor
);
Kotabe, Masaaki
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003744564
Saved in:
6
Innovative Perspektiven internationalen Marketings
Heinrich, Frank
-
2006
Persistent link: https://www.econbiz.de/10014005356
Saved in:
7
Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001741346
Saved in:
8
Globalization of engineering and manufacturing management functions : literature review
Chelst, Kenneth
(
contributor
)
- In:
Managing economic liberalisation in South Asia : …
,
(pp. 88-95)
.
1998
Persistent link: https://www.econbiz.de/10001535515
Saved in:
9
Organizational determinants of exporting : conceptual, methodological, and empirical insights
Leonidou, Leonidas C.
- In:
Challenges and solutions for international marketing …
,
(pp. 7-52)
.
1998
Persistent link: https://www.econbiz.de/10001324022
Saved in:
10
The export development process : an integrative review of empirical models
Leonidou, Leonidas C.
- In:
Journal of international business studies : JIBS ; an …
27
(
1996
)
3
,
pp. 517-551
Persistent link: https://www.econbiz.de/10001208386
Saved in:
11
Abhängigkeit internationaler Markteintrittsstrategien von Merkmalen des Auslandsmarktes : der in der deutschsprachigen Literatur dokumentierte Erkenntnisstand
Müller, Stefan
;
Kornmeier, Martin
-
1995
Persistent link: https://www.econbiz.de/10000932116
Saved in:
12
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
13
Internationale Marktwahl : ein Vergleich von Länderselektionsmodellen in Wissenschaft und Praxis
Schuh, Arnold
- In:
Journal für Betriebswirtschaft : management review …
41
(
1991
)
2
,
pp. 111-129
Persistent link: https://www.econbiz.de/10001155195
Saved in:
14
Perceptions du temps des affaires et cultures nationales : une comparaison internationale
Usunier, Jean-Claude
-
1991
Persistent link: https://www.econbiz.de/10001329822
Saved in:
15
Die Internationalisierung des institutionellen Handels im Spiegel der Literatur
Dichtl, Erwin
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
12
,
pp. 1023-1047
Persistent link: https://www.econbiz.de/10001116567
Saved in:
16
Marketing and development in Third World contexts : an evaluation and future directions
Joy, Annamma
- In:
Journal of macromarketing : examining the interactions …
9
(
1989
)
2
,
pp. 17-31
Persistent link: https://www.econbiz.de/10001078653
Saved in:
17
Political risk and international marketing
Friedmann, Roberto
- In:
The Columbia journal of world business : publ. …
23
(
1988
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10001086833
Saved in:
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