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subject:"Internationaler Markteintritt"
~subject:"KMU"
~isPartOf:"Journal of euromarketing"
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Search: subject_exact:"International marketing"
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Internationaler Markteintritt
KMU
International marketing
26
Internationales Marketing
26
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
EU countries
6
EU-Binnenmarkt
6
EU-Staaten
6
Single European market
6
Brand image
5
Markenimage
5
Advertising effects
3
Auslandsinvestition
3
Brand
3
Foreign investment
3
Multinationales Unternehmen
3
SME
3
Transnational corporation
3
Werbewirkung
3
Advertising
2
Außenwirtschaftsförderung
2
China
2
Designation of origin
2
Europa
2
Europe
2
Globalisierung
2
Globalization
2
Herkunftsbezeichnung
2
Hong Kong
2
Hongkong
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Rules of origin
2
Trade promotion
2
Turkey
2
Türkei
2
Ursprungsregeln
2
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English
4
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Chen, Ivy
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Herbern, Stig M.
1
Obaidi, Zuhair al-
1
Pegan, Giovanna
1
Vianelli, Donata
1
Wong, Veronica
1
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Published in...
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Journal of euromarketing
International marketing review
24
Journal of business research : JBR
15
International business review : the official journal of the European International Business Academy
14
Journal of global marketing
13
Journal of international marketing
11
European journal of international management : EJIM
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of international entrepreneurship
7
The journal of business & industrial marketing
7
Journal of world business : JWB
6
Management international review : mir ; journal of international business
6
Berichte aus der Betriebswirtschaft
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of marketing : EJM
5
Advances in international marketing
4
Asia Pacific journal of marketing and logistics
4
Europäische Hochschulschriften / 5
4
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Journal of East-West business
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international management
4
Small business economics : an entrepreneurship journal
4
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Entrepreneurship in international marketing
3
International journal of business and globalisation : IJBG
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
International journal of export marketing
3
International journal of export marketing : IJExportM
3
International marketing in the fast changing world
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
Internationalisierung von Vertrieb und Handel
3
Journal of international trade & commerce
3
Journal of small business and enterprise development
3
Journal of small business strategy
3
Journal of strategic marketing
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
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ECONIS (ZBW)
4
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1
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
2
Sales channel strategies in export marketing of small and medium sized high tech companies
Obaidi, Zuhair al-
;
Gabrielsson, Mika
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001861821
Saved in:
3
International strategies of NIC firms in Europe
Chen, Ivy
;
Wong, Veronica
- In:
Journal of euromarketing
8
(
1999
)
3
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001485033
Saved in:
4
Export behaviour of smaller Norwegian firms : measuring the effects of state subsidies
Ghauri, Pervez N.
- In:
Journal of euromarketing
3
(
1994
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10001162648
Saved in:
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