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type_genre:"Arbeitspapier"
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Search: subject_exact:"International marketing research"
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Internationale Marktforschung
8
International marketing research
7
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4
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4
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2
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2
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2
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ECONIS (ZBW)
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Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
;
Becker, Christian
-
2009
Persistent link: https://www.econbiz.de/10009665199
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2
Country and consumer segmentation : multi-level latent class analysis of financial product ownership
Nijmolt, Tammo H. A.
(
contributor
);
Paas, Leo J.
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001784606
Saved in:
3
The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Schmid, Stefan
;
Kotulla, Thomas
-
2009
Persistent link: https://www.econbiz.de/10013446589
Saved in:
4
Do foreign contacts enable firms to become exporters?
Sjöholm, Fredrik
-
1999
Persistent link: https://www.econbiz.de/10001435054
Saved in:
5
Marktkenntnis als Schlüsselgröße zur Erschließung neuer Marktpotentiale in Osteuropa am Beispiel deutscher KMU der Nahrungs- und Genussmittelindustrie
Zanger, Cornelia
;
Hauler, Dietmar
;
Wenisch, Michael
-
2004
Persistent link: https://www.econbiz.de/10013430667
Saved in:
6
Export market information behaviour of SMEs : the influence of firm characteristics
Voerman, J. A.
;
Wedel, Michel
;
Zwart, Peter S.
-
1998
Persistent link: https://www.econbiz.de/10000991982
Saved in:
7
Fontes de crescimento e competitividade das exportações brasileiras na década de 80
Bonelli, Régis
-
1991
Persistent link: https://www.econbiz.de/10000840592
Saved in:
8
The method of constant market shares analysis revisited
Fagerberg, Jan
;
Sollie, Gunnar
-
1985
Persistent link: https://www.econbiz.de/10000703394
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