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type_genre:"Sammelwerk"
~type_genre:"Case study"
~subject:"Consumer behaviour"
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Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
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