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Search: subject_exact:"Internationale Markterschließungsstrategie"
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International market entry
18
Internationaler Markteintritt
18
Multinationales Unternehmen
9
Transnational corporation
9
International marketing
6
Internationales Marketing
6
Globalisierung
5
Globalization
5
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1993-2009
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Bianchi, Constanza
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Brito, Carlos Henrique Figueiredo e Melo de
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Chen, Chien-wei
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Meneses, Raquel
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Pacheco, Eugénia
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Qiu, Tianjiao
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Rabino, Samuel
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Rachman-Moore, Dalia
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Silva, Susana C.
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Uzama, Austin
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Journal of global marketing
International business review : the official journal of the European International Business Academy
220
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
143
Journal of business research : JBR
117
Journal of world business : JWB
115
Management international review : mir ; journal of international business
106
Journal of international management
86
Journal of international entrepreneurship
75
International marketing review
72
SpringerLink / Bücher
61
European journal of international management : EJIM
55
Journal of East-West business
47
Multinational business review
45
Thunderbird international business review
34
Entrepreneurial business and economics review : EBER
32
International journal of globalisation and small business : IJGSB
31
Asian business & management
30
International journal of emerging markets
30
Discussion paper / Centre for Economic Policy Research
29
Journal of international marketing
28
NBER working paper series
28
Working paper / National Bureau of Economic Research, Inc.
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
The service industries journal
26
European business review : EBR ; the official journal of the International Management Centres, Europe
24
Europäische Hochschulschriften / 5
24
International journal of entrepreneurship and small business
24
Management international review : MIR ; journal of international business
24
Strategic management journal
24
International journal of business and globalisation : IJBG
23
NBER Working Paper
23
Review of international business and strategy
23
Review of international economics
22
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
21
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
21
Working paper
21
Springer eBook Collection
19
CESifo working papers
18
Entrepreneurship, theory and practice : ET & P
18
Global strategy journal : GSJ
18
International small business journal : researching entrepreneurship
18
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ECONIS (ZBW)
18
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1
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
Performance of international retailers : empirical evidence of an S-curve relationship
Dimitrova, Boryana V.
;
Kim, Saejoon
;
Smith, Brent
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 154-176
Persistent link: https://www.econbiz.de/10012201022
Saved in:
3
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
4
Brand management as an internationalization strategy for SME : a multiple case study
Couto, Maria
;
Ferreira, João J. M.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011779448
Saved in:
5
Acquisition entry strategy of Nordic multinational enterprises in China : an analysis of key determinants
Arslan, Ahmad
;
Wang, Yi
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10010520765
Saved in:
6
Motivations, capability handicaps, and firm responses in the early phase of internationalization : a study in the Indian pharmaceutical industry
Dixit, Mukund R.
;
Yadav, Sudhir
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010520776
Saved in:
7
International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man
;
Knight, Gary A.
;
Tansuhaj, Patriya S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
Saved in:
8
Explicating the reverse internationalization processes of firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 262-283
Persistent link: https://www.econbiz.de/10010408312
Saved in:
9
The importance of second-hand knowledge in the revised Uppsala model : can European textiles producers export to China?
Silva, Susana C.
;
Pacheco, Eugénia
;
Meneses, Raquel
; …
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 141-160
Persistent link: https://www.econbiz.de/10009715344
Saved in:
10
The relationship between psychic and cultural distance and business ethicality attitudinal values of future business leaders
Albaum, Gerald S.
- In:
Journal of global marketing
25
(
2012
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10009672197
Saved in:
11
Greenfield investments or acquisitions : impacts of institutional distance on establishment mode choice of multinational enterprises in emerging economies
Arslan, Ahmad
;
Larimo, Jorma
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10009377177
Saved in:
12
The growth and international expansion of an emerging market retailer in Latin America
Bianchi, Constanza
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009378504
Saved in:
13
The impact of US-sponsored foreign trade office activities
Wilkinson, Timothy J.
;
Thomas, Andrew R.
;
MacNally, Mary M.
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10009156351
Saved in:
14
Integrated marketing communications and new product performance in international markets
Chen, Chien-wei
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 397-416
Persistent link: https://www.econbiz.de/10009500880
Saved in:
15
Geographical expansion by international retailers : a study of proximate markets and global expansion strategies
Etgar, Michael
;
Rachman-Moore, Dalia
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003952636
Saved in:
16
Analyzing export behavior through managerial characteristics and perceptions : a multiple case-based research
Stoian, Maria-Cristina
;
Rialp Criado, Alex
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10008701380
Saved in:
17
Defending a domestic position against global entries
Timmor, Yaron
;
Rabino, Samuel
;
Zif, Jay Jehiel
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 251-265
Persistent link: https://www.econbiz.de/10003899903
Saved in:
18
A critical review of market entry selection and expansion into Japan's market
Uzama, Austin
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10003899956
Saved in:
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