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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"International marketing review"
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Konsumentenverhalten
International market segmentation
8
Internationale Marktsegmentierung
8
Consumer behaviour
4
Theorie
4
Theory
4
Arbeitsmarktsegmentation
3
International market entry
3
International marketing
3
Internationaler Markteintritt
3
Internationales Marketing
3
Labour market segmentation
3
Market segmentation
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Marktsegmentierung
3
Welt
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World
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Globalisierung
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Globalization
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Strategic management
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Strategisches Management
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Cultural identity
1
EU countries
1
EU-Staaten
1
Fragebogen
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International management
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Internationales Management
1
Kulturelle Identität
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Multinationales Unternehmen
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Questionnaire
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Social change
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Sozialer Wandel
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Transnational corporation
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Article
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Aufsatz in Zeitschrift
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English
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Cannon, Hugh M.
1
Cleveland, Mark
1
Craig, C. S.
1
Douglas, Susan P.
1
Gaston-Breton, Charlotte
1
Laroche, Michel
1
Martín Martín, Oscar
1
Papadopoulos, Nicolas G.
1
Yaprak, Attila
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International marketing review
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International business and economics research journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international marketing
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Psychology & marketing
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ECONIS (ZBW)
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1
International market selection and segmentation : a two-stage model
Gaston-Breton, Charlotte
;
Martín Martín, Oscar
- In:
International marketing review
28
(
2011
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10009242877
Saved in:
2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
3
A dynamic framework for understanding cross-national segmentation
Cannon, Hugh M.
;
Yaprak, Attila
- In:
International marketing review
28
(
2011
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10009242885
Saved in:
4
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
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