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isPartOf:"Journal of marketing"
~isPartOf:"Handbook of research in international marketing"
~person:"Berger, Estelle"
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New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
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