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isPartOf:"Journal of marketing"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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International marketing
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Carvalho, Sergio W.
1
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1
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Keh, Hean Tat
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Journal of marketing
International marketing review
45
Journal of international marketing
36
Journal of business research : JBR
34
Journal of global marketing
19
The journal of brand management : an international journal
16
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international consumer marketing
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Europäische Hochschulschriften / 5
10
Journal of strategic marketing
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The journal of product & brand management
10
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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Journal of euromarketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of international trade & commerce
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Journal of marketing management : MM
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Marketing intelligence & planning
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SpringerLink / Bücher
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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The journal of business & industrial marketing
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Advances in international marketing
5
International marketing in the fast changing world
5
Journal of retailing and consumer services
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
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European journal of international management : EJIM
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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International journal of trade and global markets
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International marketing ; Vol. 1
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Journal of the Academy of Marketing Science
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Proceedings series / American Marketing Association
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Springer eBook Collection
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Cross-cultural and critical perspectives on brands
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Entrepreneurship in international marketing
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European business review : EBR ; the official journal of the International Management Centres, Europe
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1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
3
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
4
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
5
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
6
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
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