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subject:"Konsumentenverhalten"
~institution:"Institut für Handelsmanagement <Münster (Westf)>"
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Konsumentenverhalten
Brand
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Brand management
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Consumer behaviour
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Ahlert, Dieter
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Institut für Handelsmanagement <Münster (Westf)>
IGI Global
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Athens Institute for Education and Research
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Center for International Research in Consumers Location and Their Environments
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
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Helmut-Schmidt-Universität
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Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Jung von Matt AG <Hamburg>
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Robert Schuman Centre for Advanced Studies
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UNCTAD
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Universität St. Gallen / Institut für Marketing
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htp St. Gallen Managementberatung AG
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
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