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~person:"Kumar, V."
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Kumar, V.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
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Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
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Diamantopoulos, Adamantios
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Jain, Subhash C.
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Swoboda, Bernhard
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Zou, Shaoming
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Craig, C. S.
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Fantapié Altobelli, Claudia
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Manrai, Ajay K.
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Mooij, Marieke K. de
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Steenkamp, Jan-Benedict E. M.
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Katsikeas, Constantine S.
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Leonidou, Leonidas C.
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Sheth, Jagdish N.
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Solberg, Carl Arthur
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Sousa, Carlos M. P.
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Schlegelmilch, Bodo B.
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Westjohn, Stanford A.
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Berndt, Ralph
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Kaynak, Erdener
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Laroche, Michel
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Journal of international marketing
3
International marketing ; Vol. V
1
Legends in marketing
1
Review of marketing research
1
SAGE texts
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
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1
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
2
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
3
Marketing research : a global outlook
Kumar, V.
-
2015
Persistent link: https://www.econbiz.de/10014010654
Saved in:
4
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
5
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
6
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
7
Cross-national diffusion research: what do we know and how certain are we?
Kumar, V.
;
Ganesh, Jaishankar
;
Echambadi, Raj
-
2006
Persistent link: https://www.econbiz.de/10003410840
Saved in:
8
International marketing research
Kumar, V.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 628-645)
.
2006
Persistent link: https://www.econbiz.de/10003420690
Saved in:
9
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
10
International marketing research
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001354500
Saved in:
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