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~subject:"Internationale Betriebswirtschaftslehre"
~person:"Minor, Michael"
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Internationale Betriebswirtschaftslehre
International marketing
9
Internationales Marketing
9
USA
6
Cross-cultural management
5
Interkulturelles Management
5
International business research
5
Multinationales Unternehmen
5
Transnational corporation
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United States
5
Welt
5
World
5
International
3
Management
3
Advertising
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Advertising effects
2
Brand management
2
International management
2
Internationales Management
2
Markenführung
2
Werbewirkung
2
Werbung
2
Brand
1
Brand image
1
Comparison
1
Computerspiel
1
Consumer behaviour
1
Cross-cultural
1
Cultural identity
1
Customer integration
1
Emerging economies
1
Globalisierung
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Globalization
1
Internet advertising
1
Internet marketing
1
Konsumentenverhalten
1
Korea
1
Kulturelle Identität
1
Kundenintegration
1
Markenartikel
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English
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Minor, Michael
Ball, Donald A.
7
Daniels, John Day
7
Radebaugh, Lee H.
7
Zentes, Joachim
6
Geringer, John Michael
5
Sullivan, Daniel P.
5
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Cavusgil, S. Tamer
2
Coudounaris, Dafnis N.
2
Diamantopoulos, Adamantios
2
Dorsch, Monique
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Frantz, Paul L.
2
Köglmayr, Hans-Georg
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Strunz, Herbert
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Toyne, Brian
2
Trabold, Harald
2
Aggarwal, Raj
1
Albus, Werner W.
1
Barlet, Corinne
1
Baxter, Ian F. G.
1
Beamish, Paul W.
1
Behar, Alberto
1
Biederman, David
1
Blough, Roy
1
Bodur, Muzaffer
1
Bolten, Jürgen
1
Bullard, William R.
1
Carlson, Sune
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Chhokar, Jagdeep Singh
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Chidlow, Agnieszka
1
Craig, Ron
1
Czinkota, Michael R.
1
Daepp, Daniel
1
Daniels, John D.
1
Dib, Luis Antonio
1
Eldridge, Francis R.
1
Erramilli, M. Krishna
1
Faroque, Anisur R.
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ECONIS (ZBW)
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International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
2
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
4
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
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