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subject:"Cultural identity"
~person:"Hofstede, Geert"
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Cultural identity
International marketing
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Hofstede, Geert
Mooij, Marieke K. de
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International journal of advertising : the quarterly review of marketing communications
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
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Cross-cultural consumer behavior : a review of research findings
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009270636
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2
The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
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