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~person:"Griffith, David A."
~person:"Cavusgil, S. Tamer"
~subject:"Markenimage"
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Markenimage
International marketing
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Internationales Marketing
42
Multinationales Unternehmen
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Marketingmanagement
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Standardisierung
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Advertising effects
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Export
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Griffith, David A.
Cavusgil, S. Tamer
Diamantopoulos, Adamantios
10
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Westjohn, Stanford A.
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Oh, Han-Mo
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
Journal of hospitality and tourism insights
1
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ECONIS (ZBW)
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Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
Saved in:
2
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
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