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~person:"Griffith, David A."
~person:"Swoboda, Bernhard"
~subject:"Standardisierung"
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Search: subject_exact:"Internationales Marketing"
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Standardisierung
Internationales Marketing
39
International marketing
35
Multinationales Unternehmen
9
Transnational corporation
8
Brand management
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Einzelhandel
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Globalisierung
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Globalization
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Retail trade
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Germany
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International market entry
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Internationaler Markteintritt
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Standardization
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Theorie
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Griffith, David A.
Swoboda, Bernhard
Kotulla, Thomas
6
Dees, Heiko
4
Schmid, Stefan
4
Bolz, Joachim
3
Fritz, Wolfgang
3
Landwehr, Rainer
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Okazaki, Shintaro
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Böhm, Bettina
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Cavusgil, S. Tamer
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Chandra, Aruna
2
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Elsner, Stefan
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Fastoso, Fernando
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Gerpott, Torsten J.
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Hünerberg, Reinhard
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Kustin, Richard Alan
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Matanda, Tandadzo
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Reimann, Martin
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European retail research
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
International marketing review
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Journal of international marketing
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ECONIS (ZBW)
6
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1
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
2
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
3
Standardization of front-end offers and back-end processes of international store retailers
Swoboda, Bernhard
;
Elsner, Stefan
- In:
European retail research
25
(
2011
)
2
,
pp. 39-62
Persistent link: https://www.econbiz.de/10009404798
Saved in:
4
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
5
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
6
Examining the intricacies of promotion standardization: factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2006
Persistent link: https://www.econbiz.de/10003410982
Saved in:
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