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~person:"Griffith, David A."
~type_genre:"Reprint"
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Griffith, David A.
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International marketing ; Vol. 2
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Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
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