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~person:"Hünerberg, Reinhard"
~type_genre:"Article in journal"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
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Brand extension
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Internationales Marketing
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Hünerberg, Reinhard
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International journal of business and globalisation : IJBG
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
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