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person:"Douglas, Susan P."
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Search: subject_exact:"Internationales Marketing"
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Internationales Marketing
27
International marketing
25
Globalisierung
6
Globalization
6
Marketing management
6
Marketingmanagement
6
Marktforschung
6
Market research
5
Forschung
3
Welt
3
World
3
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2
Consumer behaviour
2
Emerging economies
2
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2
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2
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2
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2
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Markenführung
2
National culture
2
Nationalkultur
2
Netherlands
2
Niederlande
2
Schwellenländer
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Advertising effects
1
Aussenwirtschaftsbetrieb
1
BRICS countries
1
BRICS-Staaten
1
Brand
1
Competitive advantage
1
Corporate reputation
1
Decentralized organization
1
Developing countries
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1
Economic culture
1
Entwicklungsländer
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Fair trade
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8
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8
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4
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English
27
Author
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Douglas, Susan P.
Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
23
Berndt, Ralph
22
Diamantopoulos, Adamantios
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Usunier, Jean-Claude
19
Craig, C. S.
18
Griffith, David A.
18
Jain, Subhash C.
18
Meissner, Hans Günther
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Steenkamp, Jan-Benedict E. M.
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Zou, Shaoming
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
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Published in...
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International marketing ; Vol. 1
3
Journal of international marketing
3
Journal of business research : JBR
2
Best practices in international marketing
1
Effects of globalization on the firm
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
Japan and the world economy : international journal of theory and policy
1
McGraw-Hill series in marketing
1
Prentice-Hall international Editions
1
Prentice-Hall international Series in management
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Sage handbook of advertising
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
26
USB Cologne (EcoSocSci)
1
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27
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27
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1
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
2
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
3
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
4
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
5
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
Saved in:
6
Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
Saved in:
7
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
8
Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
Saved in:
9
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
10
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
11
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
12
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
13
On improving the conceptual foundations of international marketing research
Douglas, Susan P.
;
Craig, C. S.
-
2008
Persistent link: https://www.econbiz.de/10003655545
Saved in:
14
Advertising across cultures
Douglas, Susan P.
;
Craig, C. S.
- In:
The Sage handbook of advertising
,
(pp. 416-429)
.
2007
Persistent link: https://www.econbiz.de/10003570577
Saved in:
15
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
16
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2006
Persistent link: https://www.econbiz.de/10003410968
Saved in:
17
Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
;
Craig, C. Samuel
;
Nijssen, Edwin J.
-
2006
Persistent link: https://www.econbiz.de/10003410973
Saved in:
18
International marketing research
Craig, C. Samuel
;
Craig, C. S.
;
Douglas, Susan P.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10002469684
Saved in:
19
Conducting international marketing research in the twenty-first century
Craig, C. S.
;
Douglas, Susan P.
- In:
Best practices in international marketing
,
(pp. 29-39)
.
2002
Persistent link: https://www.econbiz.de/10001680878
Saved in:
20
Building global brands in the 21st century
Craig, C. S.
;
Douglas, Susan P.
- In:
Japan and the world economy : international journal of …
12
(
2000
)
3
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001505430
Saved in:
21
International marketing research
Craig, C. Samuel
;
Douglas, Susan P.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10001380628
Saved in:
22
Global marketing strategy
Douglas, Susan P.
;
Craig, C. Samuel
-
1995
-
Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
Saved in:
23
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
24
The myth of globalization
Douglas, Susan P.
- In:
The Columbia journal of world business : publ. …
22
(
1987
)
4
,
pp. 19-29
Persistent link: https://www.econbiz.de/10001054686
Saved in:
25
Selling in Japan : consumer behavior and distribution as barriers to imports
Wada, Mitsuo
;
Douglas, Susan P.
- In:
Fragile interdependence : econom. issues in US - …
,
(pp. 91-105)
.
1986
Persistent link: https://www.econbiz.de/10001260508
Saved in:
26
International marketing research
Douglas, Susan P.
;
Craig, C. S.
-
1983
Persistent link: https://www.econbiz.de/10004087264
Saved in:
27
International marketing research
Douglas, Susan P.
;
Craig, C. Samuel
-
1983
Persistent link: https://www.econbiz.de/10013474698
Saved in:
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