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person:"Kreutzer, Ralf"
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Search: subject_exact:"Internationales Marketing"
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Internationales Marketing
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Kreutzer, Ralf
Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Douglas, Susan P.
27
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
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Berndt, Ralph
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Diamantopoulos, Adamantios
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Fantapié Altobelli, Claudia
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Kaynak, Erdener
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Mooij, Marieke K. de
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Swoboda, Bernhard
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Zentes, Joachim
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Ghauri, Pervez N.
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Usunier, Jean-Claude
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Craig, C. S.
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Griffith, David A.
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Jain, Subhash C.
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Meissner, Hans Günther
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Hollensen, Svend
17
Manrai, Ajay K.
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Steenkamp, Jan-Benedict E. M.
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Zou, Shaoming
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
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Sousa, Carlos M. P.
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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USB Cologne (EcoSocSci)
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Global Marketing, Konzeption eines länderübergreifenden Marketing : Erfolgsbedingungen, Analysekonzepte, Gestaltungs- und Implementierungsansätze
Kreutzer, Ralf
-
1990
-
Unveränd. Nachdr. d. 1. Aufl.
Persistent link: https://www.econbiz.de/10004087010
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2
Marketing-program-standardization : starting point in global marketing
Kreutzer, Ralf
-
1986
Persistent link: https://www.econbiz.de/10004584614
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3
Standardization of marketing-processes as a strategic point in global marketing
Kreutzer, Ralf
-
1986
Persistent link: https://www.econbiz.de/10004779877
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4
Global marketing : types of its organizational incorporation
Raffée, Hans
;
Kreutzer, Ralf
-
1986
Persistent link: https://www.econbiz.de/10004673040
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