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person:"Bräunl, Manfred"
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Search: subject_exact:"Interne Markenführung"
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Automotive services industry
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Bräunl, Manfred
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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ECONIS (ZBW)
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BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2009
Persistent link: https://www.econbiz.de/10003856340
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BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2008
Persistent link: https://www.econbiz.de/10003599824
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