Tiberius, Epure Danut; Valentin, Nitu Claudiu; Adriana, … - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 927-930
CRM philosophy is based on the fact that a long term relationship with customers can be one of the most important assets of an organization. CRM uses the Internet to facilitate interaction with the client. The fact that large western organizations are re-evaluated based on their sites makes that...