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~person:"Wiedmann, Klaus-Peter"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009756236
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