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subject:"Online-Marketing"
~type_genre:"Case study"
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Search: subject_exact:"Internet auction"
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Online-Marketing
Internet-Auktion
14
Online auction
14
eBay Inc.
10
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Sales promotion
2
Signalling
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USA
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United States
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Auktionstheorie
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Austauschtheorie
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Behavioral economics
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Bewertung
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Melnik, Mikhail I.
2
Richardson, Paul
2
Tompkins, Dan
2
D'Andrea, Alessia
1
Ferri, Fernando
1
Grifoni, Patrizia
1
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Journal of promotion management : JPM
2
Customer-centric marketing strategies : tools for building organizational performance
1
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ECONIS (ZBW)
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1
Virtual communities in marketing processes : a marketing framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
Saved in:
2
Does it pay to promote on eBay?
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10009422501
Saved in:
3
How seller and product characteristics impact promotion on eBay
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 426-437
Persistent link: https://www.econbiz.de/10009422504
Saved in:
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