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~type_genre:"Hochschulschrift"
~person:"Burmann, Christoph"
~person:"Frieling, Jens"
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Konsum virtueller Güter : Grundlagen, Motive und Kaufprozesse. Eine explorative Studie
Frieling, Jens
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2017
Persistent link: https://www.econbiz.de/10011645138
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2
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
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2019
Persistent link: https://www.econbiz.de/10012055914
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3
Virtuelle Güter in Computerspielen : Grundlagen, Konsum und Wirkungen von Games
Frieling, Jens
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2017
Persistent link: https://www.econbiz.de/10011592776
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