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subject:"Konsumentenverhalten"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Konsumentenverhalten
Computerspiel
3
Consumer behaviour
3
Video game
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Relationship marketing
2
360-Degree videos
1
Adolescents
1
Advergame experiences
1
Advertising
1
Advertising effects
1
Brand collaboration
1
Cognition
1
Collaboration product attributes
1
Consumer-brand relationship quality
1
Consumption value
1
Customer equity
1
Customer value
1
Fashion
1
Hedonic reward
1
Internet marketing
1
Jugendliche
1
Kognition
1
Kundenwert
1
Mode
1
Online game
1
Online-Marketing
1
Panorama effect
1
Perception
1
Utilitarian reward
1
Visual comprehension
1
Visualisierung
1
Visualization
1
Wahrnehmung
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Werbewirkung
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Werbung
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English
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Grace, Debra
1
Jayawardena, Nirma Sadamali
1
Kim, Sang Jin
1
Ko, Eunju
1
Quach, Sara
1
Ross, Mitchell
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Sreejesh, S.
1
Yoo, Jiwon
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Electronic commerce research
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CIE working paper series
2
Contemporary trends in innovative marketing strategies
2
European journal of marketing
2
Glücksspielforschung
2
Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of cultural economics
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
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