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isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
16
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
15
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
14
NBER Working Paper
8
Journal of consumer behaviour : an international research review
7
SpringerLink / Bücher
7
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
6
Handbook of social media management : value chain and business models in changing media markets
6
JMM : the international journal on media management
6
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
5
Journal of business research : JBR
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Mechanisms driving technology use in the context of digital inequality : a series of essays on the role of social influence, socio-cognitive processes, and socio-economic determinants
4
Psychology & marketing
4
Research
4
Springer eBook Collection
4
Strategic change : SC ; briefings in entrepreneurial finance
4
The Routledge companion to digital consumption
4
Academy of Management journal : AMJ
3
Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
3
Digital advertising : theory and research
3
Econometric Institute research papers
3
Educational research and innovation
3
Information systems research : ISR
3
International Journal of Energy Economics and Policy : IJEEP
3
Own the future : 50 ways to win from The Boston Consulting Group
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Policy research working paper : WPS
3
Radni materijali EIZ-a
3
Technological forecasting & social change : an international journal
3
The economics of information security and privacy : [this volume contains a selection of 13 revised contributions to the 11th WEIS, which took place in Berlin, Germany, on 25 - 26 June 2012.]
3
Wirtschaftspolitische Blätter
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essentials
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Applied economics letters
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Motivations behind becoming a blogger and their business implications : the case of fashion
Larraufie, Anne-Flore Maman
;
Sommer, Fabien
- In:
Capturing, analyzing, and managing word-of-mouth in the …
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(pp. 103-118)
.
2016
Persistent link: https://www.econbiz.de/10011430603
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Developing a research framework to assess online consumer behaviour using netnography in India : a review of related research
Deka, Gautam
;
Rathore, Sumangla
;
Panwar, Avinash
- In:
Capturing, analyzing, and managing word-of-mouth in the …
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(pp. 154-167)
.
2016
Persistent link: https://www.econbiz.de/10011430642
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