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subject:"Internet"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject_exact:"Internet-Community"
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Internet
Social Web
96
Social web
96
Internet marketing
62
Online-Marketing
62
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
30
Markenführung
30
Social media marketing
28
Beziehungsmarketing
26
Relationship marketing
26
Viral marketing
22
Virales Marketing
22
Brand image
14
Facebook
14
Markenimage
14
Marketing management
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Marketingmanagement
14
Advertising effects
13
Online retailing
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Online-Handel
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Social networking sites
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Werbewirkung
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E-commerce
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Electronic Commerce
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Social network
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Soziales Netzwerk
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Advertising
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Werbung
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Social relations
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Word-of-mouth marketing
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Nill, Alexander F.
2
Peltier, James
2
Schibrowsky, John A.
2
Borrero, Juan D.
1
Boulaire, Christèle
1
Chattaraman, Veena
1
Cummins, Shannon
1
Gilbert, Juan E.
1
Goldsmith, Ronald E.
1
Graf, Raoul
1
Haavisto, Piia
1
Hervet, Guillaume
1
Hofacker, Charles F.
1
Holliman, Geraint
1
Javed, Uzma
1
Kwon, Wi-suk
1
Li, Yishuang
1
Pagani, Marghertia
1
Page, Kelly L.
1
Pomirleanu, Nadia
1
Ross, Mitchell
1
Rowley, Jennifer
1
Sandberg, Birgitta
1
Shao, Wei
1
Yousafzai, Shumaila Y.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information systems research : ISR
12
Journal of management information systems : JMIS
12
HMD : Praxis der Wirtschaftsinformatik
11
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of internet commerce
9
SpringerLink / Bücher
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
Journal of business research : JBR
8
International journal of business information systems : IJBIS
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of internet marketing and advertising : IJIMA
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Technological forecasting & social change : an international journal
7
Business horizons
6
Electronic commerce research
6
Information economics and policy : IEP
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of networking and virtual organisations : IJNVO
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Social-Media-Handbuch : Theorien, Methoden, Modelle
6
CESifo working papers
5
Discussion paper series / IZA
5
European research studies
5
IM : die Fachzeitschrift für Information, Management und Consulting
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of technology marketing : IJTMkt
5
Journal of business ethics : JOBE
5
Journal of education for business
5
Journal of information & knowledge management : JIKM
5
Journal of marketing management : MM
5
Management information systems : mis quarterly
5
Decision support systems : DSS ; the international journal
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic business
4
International journal of electronic commerce : IJEC
4
International journal of services technology and management
4
Internet policy review : journal on internet regulation
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of retailing and consumer services
4
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ECONIS (ZBW)
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1
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
2
"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia
;
Sandberg, Birgitta
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
Saved in:
3
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.
;
Yousafzai, Shumaila Y.
;
Javed, Uzma
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
Saved in:
5
Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Saved in:
6
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
Saved in:
7
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
Saved in:
8
Extraversion as a stimulus for user-generated content
Pagani, Marghertia
;
Goldsmith, Ronald E.
;
Hofacker, …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
Saved in:
9
Creativity chains and playing in the crossfire on the video-sharing site YouTube
Boulaire, Christèle
;
Hervet, Guillaume
;
Graf, Raoul
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 111-141
Persistent link: https://www.econbiz.de/10003991297
Saved in:
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