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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"The service industries journal"
~subject:"Brand management"
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Digitale Dienste
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Dienstleistungsqualität
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Europäische Hochschulschriften / 5
The service industries journal
Electronic commerce research
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Media brands and branding
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PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
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Tourism and hospitality research : the surrey quarterly review
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Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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Promoting service brands via the internet
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
The service industries journal
33
(
2013
)
15/16
,
pp. 1544-1563
Persistent link: https://www.econbiz.de/10010229412
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