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~isPartOf:"Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele"
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Internet marketing
13
Online-Marketing
13
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9
Zielgruppe
9
Consumer behaviour
3
Controlling
3
Deutschland
3
Germany
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Bauer, Christoph
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Greve, Goetz
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Hopf, Gregor
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Abel, Ralf Bernd
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Altendorf, Michael
1
Andersen, Nicolai
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Castan, Björn
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Fittkau, Susanne
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Harms, Ann-Kathrin
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Henning, Bernd
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Kratel, Harald
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Laase, Christoph M.
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Mendrina, Thomas
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Reisig, Dominik
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Runge, Franziska
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Schmitt, Anja
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
13
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13
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1
Qualitative Wirkungsmessung von Online-Marketing
Castan, Björn
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 169-184)
.
2011
Persistent link: https://www.econbiz.de/10009156056
Saved in:
2
Brand-Optimization
Henning, Bernd
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 211-221)
.
2011
Persistent link: https://www.econbiz.de/10009156057
Saved in:
3
Neue Wege in Online-Targeting
Laase, Christoph M.
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 197-210)
.
2011
Persistent link: https://www.econbiz.de/10009156058
Saved in:
4
Controlling von Online-Marketing bei Datingservices
Kratel, Harald
;
Bauer, Christoph
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 185-193)
.
2011
Persistent link: https://www.econbiz.de/10009156059
Saved in:
5
Controlling von Online-Marketing
Bauer, Christoph
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 155-168)
.
2011
Persistent link: https://www.econbiz.de/10009156060
Saved in:
6
Thesen zur Steuerung von Online-Aktivitäten
Andersen, Nicolai
;
Schmitt, Anja
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 139-154)
.
2011
Persistent link: https://www.econbiz.de/10009156061
Saved in:
7
Zulässigkeit von Online-Marketing auf der Basis von Erkenntnissen aus sozialen Netzwerken
Abel, Ralf Bernd
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 123-136)
.
2011
Persistent link: https://www.econbiz.de/10009156062
Saved in:
8
Social-Media-Targeting
Altendorf, Michael
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 67-92)
.
2011
Persistent link: https://www.econbiz.de/10009156064
Saved in:
9
Targeting im Display-Engine-Marketing : programmatischer Einkauf von Zielgruppen mit Realtime-Bidding
Mendrina, Thomas
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 55-65)
.
2011
Persistent link: https://www.econbiz.de/10009156065
Saved in:
10
In vier Schritten zum Online-Geschäftsmodell
Hopf, Gregor
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 23-42)
.
2011
Persistent link: https://www.econbiz.de/10009156067
Saved in:
11
Einführung in das Online-Targeting
Greve, Goetz
;
Hopf, Gregor
;
Bauer, Christoph
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 3-21)
.
2011
Persistent link: https://www.econbiz.de/10009156068
Saved in:
12
Targeting mit InVideo-Advertising
Reisig, Dominik
;
Runge, Franziska
;
Greve, Goetz
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 243-260)
.
2011
Persistent link: https://www.econbiz.de/10009156583
Saved in:
13
Zielgruppe 60 plus : Entwicklung, Akzeptanz und Nutzung ausgewählter Felder aus Online, Social und Mobile Media
Fittkau, Susanne
;
Harms, Ann-Kathrin
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 223-242)
.
2011
Persistent link: https://www.econbiz.de/10009156584
Saved in:
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