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~isPartOf:"Journal of marketing"
~accessRights:"free"
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Internet marketing
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Online-Marketing
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3
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Journal of marketing
Cogent business & management
58
CESifo working papers
27
European research studies
21
Administrative Sciences : open access journal
18
Discussion paper
15
Journal of open innovation : technology, market, and complexity
15
NET Institute Working Paper
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Marketing i menedžment innovacij : m&mi
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NBER Working Paper
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NBER working paper series
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Journal of global information management
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Journal of Asian finance, economics and business : JAFEB
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Journal of the Academy of Marketing Science
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Pakistan journal of commerce and social sciences
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Cowles Foundation discussion paper
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Journal of business economics and management
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Journal of marketing communications
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CESifo Working Paper
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Electronic markets : EM ; the international journal of electronic commerce and business media
8
European journal of management and business economics : EJM&BE
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
Working paper
8
Future Business Journal
7
Journal of innovations in digital marketing
7
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
7
Psychology & marketing
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
7
Working papers / Harvard Business School, Division of Research
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7
Asian journal of business and accounting : AJBA
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European research on management and business economics
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Institute for Prospective Technological Studies digital economy working paper
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International journal of consumer studies
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Internet policy review : journal on internet regulation
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Italian journal of marketing : ITJM
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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ECONIS (ZBW)
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
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