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~source:"econis"
~isPartOf:"Journal of marketing"
~person:"Ballings, Michel"
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Journal of marketing
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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