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Huh, Jisu
Kaiser, Ulrich
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International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
2
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
3
Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
Lee, Chunsik
;
Huh, Jisu
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10003977947
Saved in:
4
Multinational corporate website strategies and influencing factors : a comparison of US and Korean corporate websites
Shin, Wonsun
;
Huh, Jisu
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 287-310
Persistent link: https://www.econbiz.de/10003923338
Saved in:
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