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European journal of marketing : EJM
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
16
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
15
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
14
NBER Working Paper
8
Journal of consumer behaviour : an international research review
7
SpringerLink / Bücher
7
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
6
Handbook of social media management : value chain and business models in changing media markets
6
JMM : the international journal on media management
6
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
5
Journal of business research : JBR
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Mechanisms driving technology use in the context of digital inequality : a series of essays on the role of social influence, socio-cognitive processes, and socio-economic determinants
4
Psychology & marketing
4
Research
4
Springer eBook Collection
4
Strategic change : SC ; briefings in entrepreneurial finance
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
The Routledge companion to digital consumption
4
Academy of Management journal : AMJ
3
Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
3
Digital advertising : theory and research
3
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Journal of retailing and consumer services
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Own the future : 50 ways to win from The Boston Consulting Group
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Pesquisa nacional por amostra de domicílios : Brasil
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Radni materijali EIZ-a
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The economics of information security and privacy : [this volume contains a selection of 13 revised contributions to the 11th WEIS, which took place in Berlin, Germany, on 25 - 26 June 2012.]
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Wirtschaftspolitische Blätter
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essentials
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CESifo working papers
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Centre for educational research and innovation
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Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)
Abrantes, José Luís
;
Seabra, Cláudia
;
Lages, …
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1067-1088
Persistent link: https://www.econbiz.de/10009787115
Saved in:
2
Consumer resistance and anti-consumption : insights from the deviant careers of French illegal downloaders
Garcia-Bardidia, Renaud
;
Nau, Jean-Philippe
;
Rémy, Eric
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1789-1798
Persistent link: https://www.econbiz.de/10009539428
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