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Journal of marketing theory and practice
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
16
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
15
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
14
NBER Working Paper
8
Journal of consumer behaviour : an international research review
7
SpringerLink / Bücher
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
6
Handbook of social media management : value chain and business models in changing media markets
6
JMM : the international journal on media management
6
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
5
Journal of business research : JBR
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Mechanisms driving technology use in the context of digital inequality : a series of essays on the role of social influence, socio-cognitive processes, and socio-economic determinants
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Psychology & marketing
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Research
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Springer eBook Collection
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Strategic change : SC ; briefings in entrepreneurial finance
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The Routledge companion to digital consumption
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Academy of Management journal : AMJ
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Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
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Digital advertising : theory and research
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International Journal of Energy Economics and Policy : IJEEP
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Own the future : 50 ways to win from The Boston Consulting Group
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Pesquisa nacional por amostra de domicílios : Brasil
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Radni materijali EIZ-a
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The economics of information security and privacy : [this volume contains a selection of 13 revised contributions to the 11th WEIS, which took place in Berlin, Germany, on 25 - 26 June 2012.]
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Wirtschaftspolitische Blätter
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essentials
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
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2
Empirical identification of success-enhancing website signals in e-tailing : an analysis based on known e-tailers and the theory of reasoned action
Ahrholdt, Dennis C.
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10009383817
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